| New Sales | Government Outbound IVR | Pulse Polio reminders in rural areas | ||||
|---|---|---|---|---|---|
Advantages : |
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| Problem | Solution | Impact | |||
| A drop in the percentage of children coming for second and third doses of Pulse Polio was highlighted in a study by the local NGO. Initial attempts by District Administration to remind the parents by SMS, although cost effective, were not yielding result. | District administration instructed the medical representatives on each booth to send details of the next dosage for each ward as an SMS to a Long code number. Consequently, calls were sent a day before the next dosage date to the respective parents. | Pulse polio awareness campaign was successfully completed in Balasore district. The number of children who took pulse polio dosage in the next camp increased by 25%. | |||